Thursday, 17 March 2016

Johnny English action hero

How is Johnny English an action hero?
. He attempts to save England by foiling a villains plan
. He makes the heroic statement that if he does not succeed then no one knows what may happen to England, heroic statements like this are a staple of action films
. He is shown to be facing overwhelming odds, the shot up to the mansion makes it look large and menacing and shows the magnitude of the situation and how unlikely he is to succeed
. He is also shown trying to save a woman by doing a brave deed and going up the dangerous pipe first to check if the coast is clear
. He makes another statement about how he has analysed the environment in great detail, showing that is clever and has done similar things before, because of how quickly he works out the way to get in
. The whole scene is also set in a dark, mysterious and dangerous place. Johnny English is attempting a brave feat by leading the way confidently
. In dresses in the clichéd ‘James Bond’ look, with the smart, crisp and expensive suit with the hidden pistol inside that proves to the audience that he is a man of action, who is ready for anything

. Apart from the part where he bangs his head on the grille, he is everything that an action hero should be; brave, dashing, daring, commanding, decisive, suave, confident, caring, smart and experienced, making heroic statements and saving the country

Thursday, 14 January 2016

Fragrance Ideas

Name: Crew

Slogan: Live the night

The key themes of this fragrance would be the city at night, urban lifestyle, rebellion and manliness. For the first advertisement I would take a picture of the view from a bridge in London at night because the city would be lit up. I would place the model in the centre of the picture, looking away towards the view of the city.




Thursday, 10 December 2015

GQ target audience



Target audience: Sophisticated males aged 25-39 with a desire for style. Success with style has always been the ethos around which GQ was created, a provocative mix of the very best writing, strong visuals and an unrivalled sense of achievement, intelligence and irreverence, the ultimate urban men´s tip-sheet. It´s the pinnacle of the premium men´s lifestyle magazine market and covers style, culture, entertainment, tech, health, sport, luxury and life.