Santa Claus is represented in this advert as the traditional
image of Father Christmas, in a red coat with a long white beard and in a
workshop full of elves. As the advert progresses we see more people coming into
the story. These people are all normal people who seem to be doing normal
things at first, until we see the rest of the advert, where we find out what
else happens to them.
The representation persuades us to like the product because
everything that happens to the people in the advert is good. They all receive
great acts of kindness from their friends, or just strangers. The advert also
has a very happy theme to it, the song that plays to the advert is very upbeat
and the lyrics are very self-explanatory - Make someone happy. This makes us
believe that we should drink coke to be happy, because Santa Claus is drinking
it, and he is making everyone happy.
This advert is probably aimed towards a younger audience
because it is normally only children who believe in Santa and have an image in
their heads of him in a workshop full of elves. Adults would also enjoy the
advert however, because one of the last scenes in the advert is the brightly
coloured coke trucks passing through a snowy village. This references back to a
much earlier advert from the 90s, where coca cola trucks drive through a town
and make Christmas much better and brighter. This means that adults who watch
this advert will be reminded of how happy the old advert made them, and will
feel happy when they watch this new advert.
